The Important Role of Antitrust in the Era of Big Data. A few years ago, a McKinsey Quarterly article asked, “Are you ready for the era of ‘big data’?” That era is now upon us. April, 2015.
The ability to store and analyze enormous quantities of data—so-called big data—offers tremendous benefits to both individuals and businesses. Big data analysis has helped increase economic output, reduce crime, improve public health and safety, increase voter turnout, boost energy efficiency, improve weather forecasts, and enhance agricultural yields. The use of big data has become widespread. Once the province of big businesses and governments, analysis of large datasets has become so inexpensive as to be an option even for the prototypical garage-based start-up company. Relevant data are widely available and often free. December 2014.